Wlliam Brown '93, co-founder and CEO of Trovita Health Science, announces exclusive licensing agreement for a nutritional beverage that will be sold in the health-care sector for people with debilitating diseases that result in nutritional depletion.
Trovita Health Science and Galen BioScience have launched a licensing agreement that grants worldwide rights to Trovita to commercialize an innovative, ready-to-drink nutritional beverage. The product will be marketed under the brand name ENU™ and is expected to launch in the United States by the first quarter of 2014 with two initial flavor choices, chocolate and vanilla.
Brown commented, "Trovita is proud to initiate an on-going partnership with Galen so that we can collaborate to bring innovation to the ready-to-drink nutrition market. We are confident that ENU will disrupt the category, which is crowded with products aimed at weight loss or post-workout recovery, but underserved in terms of quality, all-natural products that are intended for weight maintenance or health-related uses... ENU is formulated with the best ingredients for consumers who need and demand the best nutrition."