The NFL and USAA, an official NFL Salute to Service partner, announced Steve Cannon ’86, CEO of AMB Sports and Entertainment, the parent company of the Atlanta Falcons, as the recipient of the 2020 Salute to Serve Award presented by USAA. Cannon was selected for his countless efforts to honor and support members of the military community.
“It's not a coincidence the Atlanta Falcons have earned the Salute to Service Award four out of the last five years,” Cannon said. “That's just an incredible thing. Whenever you are selected for anything four out of the last five years, that means you're really committed to it. You're not paying lip service to it. To see all that we've done as an organization and then to pick up an award like that, that's just gravy. Couldn't be more thrilled about it.”
Since his arrival to Atlanta in 2016, Cannon has been committed to ensuring the Falcons' organization become the league's benchmark franchise for military outreach and appreciation. He has been recognized for his efforts for the last few years, including being the Falcons' nominee and a top three finalist for this award in 2019. Read more.