Webster Bank, a leading regional bank serving businesses and consumers from metro New York City to Boston, Mass., today announced Dawn C. Morris ’90 as its new executive vice president and chief marketing officer. Morris reports directly to Jim Smith, chairman and chief executive officer, and is based in Webster’s corporate headquarters in Waterbury.
“Dawn’s strong background and expertise in community banking and marketing will prove valuable as Webster grows and deepens its relationship with consumers and businesses across our markets,” Smith said. “She will guide our differentiation as a values-guided, community-focused bank that delivers exceptionalcustomer service.”
Most recently, Morris was with Citizens Bank where she served in a variety of roles, including head of Customer Segment Management, Product and Segment Marketing, and Business Banking Product Management. Earlier in her career, Morris worked in a number of business line and marketing roles at RBC Bank in North Carolina.
At Webster, Morris will be responsible for Brand Marketing, Product Management, Database/ProductAnalytics, Marketing Services, Corporate and Government Communications, and Corporate Giving.
Morris is a graduate of the U.S. Military Academy at West Point and served as a captain in the Army’s 530th Supply and Service Battalion at Fort Bragg, North Carolina. She has supported her community by serving asa board member and volunteer for several non-profits involving child development and the arts including as aboard member for Marketing EDGE, a nonprofit organization whose mission is to educate, develop, grow,and employ college students in the field of marketing.