Naturally friendly oral care brand hello has expanded its executive and management teams with several highly experienced and talented leaders to foster continued innovation and growth.
In recognition of hello's incredible retail sell-in results, John Ende ’92 has been promoted to Executive Vice President of Sales as the company prepares to expand its sales force in its second year in-market. A West Point graduate and veteran of Mentholatum, Johnson & Johnson and the U.S. Army, John is the leader responsible for hello's impressive and expansive retail presence. John's determination and innate friendliness will continue to play a prominent role in the ongoing expansion of the brand domestically and internationally.
“As the company transitions from year one into year two, the new and expanded leadership team will continue to establish hello as the brand that finally makes personal care more, well, personal,” said hello's founder and CEO, Craig Dubitsky. “We're growing like crazy, and this passionate and extremely experienced team has the goods to deliver on the scale of the opportunity before us.”